Privacy Notice

 We collect, hold and use your personal information in accordance with your privacy legislation. We will collect, store, process, use, disclose and transfer your personal information to be able to identify you, and provide you with a smooth customer experience.  

The purposes we process your personal information are as follows:	The processing of your personal information is justified on the following legal basis:	Personal information we process
Providing the services or information you may request when you contact us to purchase goods including:  Create a Customer Order Record  Arrange for delivery or collection of your goods  Register and honor your Warranty  Facilitate a Payment Plan  Customer Services  Notify you of a Product Recall.	Performance of a contract or taking steps at your request prior to entering a contract.	Name  Address  Telephone number  Email address   Payment information  IP address  Voice recording  Webchat  Email Address  Video of product issue  Any information you choose to share to help resolve your service issue.
Improving the quality and safety of our services including:  email supporting product information on your purchase  Facilitate fraud checks  Facilitation of recovering bad debt  As part of our effort to keep our website secure  Investigate and prevent fraudulent activities, unauthorized access to the website and services, and other illegal activities  Reviewing social media sites to see what our consumers are saying about us.	Our Legitimate Interest.	Name   Address  Telephone number  Email address   Payment information.
Engaging with you to provide a better service including:  Your subscription to our marketing and product communications.	Your consent.	Name  Email address   Phone number.
To personalise and deliver relevant content to you in marketing communications (where applicable), and to measure the effectiveness of those communications.	Your Consent for marketing Our Legitimate Interest in providing relevant and personalised experiences when you shop with us, and to develop our products and services.	Contact details Usage and shopping profile Data.

Some personal information could be considered sensitive, special, or protected. We do not routinely collect and use such information unless you chose to share where no other option is available, and always comply with the applicable privacy legislation to collect, protect, and use safely your personal information (in particular, by seeking your consent where required). 

If you interact with us on social media, what you post on Facebook, LinkedIn, Instagram and Twitter, sometimes includes information that has been put online and is publicly available. We aim to anonymize personal information collected through these platforms, but it is not always possible and therefore we may collect your personal information. These online and social media sites are governed by the privacy notice of the company providing the feature, not by our Privacy Notice. You should carefully review those privacy policies before you use these sites to make sure that you are happy with how your personal information is being collected and shared. 

We only collect information from third parties who have obtained your consent to share your information. This may include aggregated demographic information that provide insights into the relative affluence of households, from third party data providers who help us to give you a more relevant experience by enabling us to provide offers, and to give you more relevant services and advice. 

Our products and our websites are not designed for children under the age of sixteen (16) years old. If we become aware that we have collected personal information from children, we take every reasonable effort to delete or anonymize this information. 

If we do unintentionally collect children’s personal information, we will delete it as soon as reasonably possible. 

We will never sell your Personal Information to any third party.  

We share your personal information with carefully selected service providers so they can provide services to you on our behalf to help us fulfil our contractual obligations, or who otherwise assist us in carrying out the purposes we describe in this Privacy Notice. We have contracts in place with these providers that stipulate they cannot do anything with your personal information without instruction from us and that they provide their service via secure methods. 

Our service providers are: 

• Logistics and Transport providers who deliver and collect products to and from your delivery/home address 
• Customer Call Centre which provides support to our consumers regarding our products and services 
• Payment Processing Providers to process your order payment 
• Payment Service Providers such as Affirm that take end-to-end responsibility for your payment. Affirm’s Privacy Notice can be found here 
• IT Service Providers who host and manage our systems, applications, and data storage 
• Digital Marketing providers who invite you to share a review of our products or services after a purchase 
• Debt collection agency should you breach the terms of your payment agreement 

We will share your personal information if required to do so by law enforcement authorities or regulatory bodies that have asserted a lawful right to access such information, to our legal counsel, or as necessary to protect our property, interests, and rights. 

In the event of a sale of all or substantially all our business or another similar transaction (such as a sale of a division or business unit), we may transfer or disclose your personal information to a purchaser or prospective purchaser, who may collect, use and disclose such information for the purposes of evaluating and/or effecting a proposed transaction or operating and managing the affairs of the acquired business, or for other purposes identified in the Notice. 

We will only keep personal information for as long as is necessary for the purposes we have collected it, and described in this Notice, and as required by law, such as: 

• Where you do not have an account with us, and have consented to receive our marketing communications, when you choose to opt-out from receiving such communications we will minimize your personal information after 90 days to your email address. 
• We may keep your personal information for 6 years where you have purchased a product from us to facilitate your Guarantee and our obligations within the applicable consumer regulations.  
• Recordings of your interactions with our customer service will be kept for a maximum of 3 months, however, recordings may be kept longer if they are used as evidence in a legal claim. 

• We may keep your personal information until the time limit for any legal challenges to the supply of the goods or personal injury claim have expired. 
• We may retain personal information for a longer time where we are obliged to do so in accordance with relevant legal, tax and accounting purposes. 

SharkNinja are strongly committed to keeping your personal information safe. We have adopted specific technical and organizational measures to protect your personal information against accidental or unlawful destruction, accidental loss, alteration, unauthorized disclosure or access. 

We limit access to your personal information to approved operational business teams. Those processing your information will do so only in an authorized manner and are subject to a duty of confidentiality. 

Whilst we can take every precaution to protect your personal information, it is important that you keep your passwords, account details and other user information secure and confidential. 

Artificial Intelligence (AI)

SharkNinja recognises the potential of artificial intelligence (AI) to transform the way we work and improve the products and services we provide. We are committed to ensuring we use AI in a secure and responsible way, respecting privacy, confidentiality and your data protection rights. This commitment includes any AI used by third parties on our behalf.

 

To update your preferences or ‘opt-out’ from receiving marketing communications you can either: 

• Contact our customer services via email or phone stating what communications you no longer want to receive from us.  
• To easily unsubscribe from our marketing click the ‘Unsubscribe’ at the bottom of the marketing email   you received. 
• Or, log into your preferences from the link at the bottom of any marketing email and change your subscription setting then click update. 

SMS communications: To unsubscribe from text messages reply “STOP” to any of the text messages you receive, or email privacy@sharkninja.com  

You can contact us by email, online via our webform and post. 

Our email is privacy@sharkninja.com   

Our Canadian postal address is SharkNinja Privacy Team, 4400 Chem. du Bois-Franc, Saint-Laurent, QC H4S 1A7 

To submit a Data Subject request please click here. 

To contact our Data Information Officer please email: 

Attn: SharkNInja Privacy Information Officer 

privacy@sharkninja.com